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ESE Development is a full service optometric company, with an ever growing and expanding international reach. We have partnered with global leaders and influencers in the optometric industry in order to provide that one stop shop for optometric services.
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Welcome to the ESE Development Blog.  This is an awesome forum for tips on patient interaction, increasing your bottom line and random rants.  Occasionally, guest contributors share their expertise as well.  Subscribe for our newsletter in order to get updates on our latest blog posts as well as for news and advances in the optometric industry.

The State of Happiness Through the Art of Vision

ESE Blog

Medical Optometry

Glaucoma Awareness Month

January 23, 2017
What are you doing in your practice to celebrate National Glaucoma month? Below are a few tips on how to help celebrate National Glaucoma month. 1. Vision Screenings The key to successful vision screenings is planning in advance and choosing the perfect location. In regards to planning, consider promoting a few weeks to a month ahead of time. As far as location, consider schools, healthcare facilities and areas away from eyecare facilities. 2. Help Raise Awareness Raising awareness is the most critical aspect in tackling any potential problem/ailment. As an eyecare professional, it is imperative for us to educate about glaucoma. Below are some ideas on how to raise awareness. Glaucoma Walk Radio, television or podcast exposure Speaker – organization, church, company, healthcare facility or education institution Giveways Visions Screenings Images of vision loss 3. Donate In order to help fight the war on glaucoma, one must donate to the cause. There are several glaucoma foundations and research organizations to which one can donate. Find the one that resonates with your heart and donate today! Happy National Glaucoma Month.

Social media caught me with my pants down!

April 25, 2016
Social media caught me with my pants down! Okay, okay…social media did not truly catch me with my pants down, but I’m sure you can appreciate the eye catching title. Now that I have your full attention, please check out how you can do the same with your patients. Insurance reimbursements are at an all time low, ICD 10 is kicking my butt and I have been in the office for more than 10 hours everyday this week. Oh and I still need to build my social media presence.  Does this sound familiar? Well believe it or not, this is a common problem throughout the Optometry community. As Optometrists, we are always plagued by outside factors that impact our lives and our ultimate bottom line. At Defocus Media, we aim to afford Optometrists the luxury of defocusing on media and refocusing on patient care. Defocus Media is run by two successful millennial optometrists and social media entrepreneurs, Dr. Darryl Glover and Dr. Jennifer Lyerly. Equipped with proven track records of successfully engaging online readers and followers, they are bringing their expertise to your media accounts. Our company manages social media networks including Facebook, Twitter, and Instagram on your behalf. Defocus Media will create a media presence that builds a personal connection between your practice and your patients which is key to successful digital marketing. Fun Facts: The average person spends 15.5 hours on Facebook each month.  — The Lucas Firm Social media is WORD OF MOUTH!  55% of consumers share their purchases on social media accounts. — Startups FM The generic post services that other optometrist are using are not effective. Personalized post are received 4.4x more profile views. — Kredible Blog Patients need to hear from you! 74% of consumers rely on social networks to guide purchase decisions. –S Commerce. 91% of millennials use Facebook.  Social media is the easiest way to connect the generation that is vital to growing your business. — DMR At Defocus Media, our goal is simple: We let you defocus from social media, and refocus on your patient care.  Check out our packages and let us start working for you.  Please visit www.defocusmedia.com or email me atdarryl@defocusmedia.com

Multiple Pairs

February 2, 2016
It is no secret that women love shoes. Honestly, I have no qualms about this. I know, I know…all significant others are pulling their hair out due to me violating the “code”.  I myself used to dread going into shoes stores with my wife. But after I REALLY thought about the purpose of having shoe choices, a lightbulb went off in my head. It allows a woman to be prepared for any occasion. I see eyewear in the same light. Think about it: one has a certain pair of shoes for church, working out, their occupation and a night out on the town. The same concept applies to glasses. As eyecare professionals, we have greatly failed by trying to mind ones wallet instead of their lifestyle. It is imperative that we prescribed multiple pairs to accommodate a patient’s lifestyle. Think about it…If one spends a lot of time in front of the computer with multiple monitors, computer glasses should be prescribed. If one has a job outside, emphasis should be placed on prescription sunglasses. Again, we need to prescribe based on our patients’ lifestyles. It will increase profit in your practice and keep patients loyal to the practice. If interested in learning how to communicate with patients and increase your bottom line, please email us for consulting services.

To Sell or Not To Sell?

January 25, 2015
Whenever I train doctors or attend conferences, a common phrase I hear is “I am here to see patients and not sell glasses. I wish corporate would get off my back about selling glasses and let me practice medicine”. Instantly, I chuckle because the reality is that we are in the business of selling glasses. In order to have lucrative practice one must realize that there is both a medical and retail aspect to our profession. The best optometrists that I have come across understand this concept. The secret to not directly but indirectly selling is to recognize trigger words and accommodate your patient’s needs.  If interested in learning more, contact us for consulting and training services! 

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